Privacy Policy

This privacy policy sets out how goFIT uses and protects any information that you give goFIT when you use this website. goFIT is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. goFIT may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 18th of May, 2012.


What we collect

We may collect the following information:

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information by amending your browser cookie settings or unsubscribing to any promotional emails. Recieving automated system emails can only be controlled by discontinuing your use of goFIT. Please email at the above address to have your account suspended.

We will not sell, distribute or lease your personal information to third parties. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please contact us. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address.

Open Data, Open Research, Open Dev

Informaiton like your goFIT log is anonymised and held as an Open Data aggregated resource so that researchers and developers around the world who are interested in looking at movement practices over time can do so. We stress: the data will only be available in the aggregate. This means NO INDIVIDUAL DATA is released.

While the first aim of the challenge is to help us as individuals move more, the supplemental aim of the challenge is to understand more about what helps us move more so that we can design better ways to support those practices.  We also recognise that  researchers working on other aspects of the health and wellbeing question will benefit from having access to good data about movement practices from a diverse population.

No personal information will ever be shared as part of the open data repository from the goFIT challenge; no data will ever be sold from the goFIT challenge. This is an open, safe, research resource. Thank you for contributing to better understanding of wellbeing - what works, and what may need work.